Privacy Policy

Effective Date: April 27, 2026

This Privacy Policy explains how Swu Bakes ("we," "us," or "our") collects, uses, and protects the information you share with us when you visit swubakes.com or place an order.

Who we are

Swu Bakes is a small bakery in Fort Greene, Brooklyn, owned and operated by Sandy Wu. You can reach us at swubakes@gmail.com.

Information we collect

When you interact with our website or place an order, we may collect:

  • Contact information: name, email address, phone number

  • Order details: items ordered, pickup date, special instructions, custom design notes and reference images you send us

  • Payment information: processed securely by our payment provider (Stripe via Squarespace Commerce). We do not see or store your full credit card number.

  • Communications: emails, DMs, and messages you send us

  • Automatic information: IP address, browser type, device, pages visited, and similar data collected through cookies and analytics tools when you use our website

How we use your information

We use the information we collect to:

  • Fulfill your order and arrange pickup

  • Communicate with you about your order

  • Send the newsletter (only if you've signed up — you can unsubscribe anytime)

  • Respond to your questions and custom order requests

  • Improve the website and what we offer

  • Meet legal obligations (tax, accounting, etc.)

Who we share it with

We don't sell your personal information. We only share it with the service providers we need to run the bakery:

  • Squarespace — website host and e-commerce platform

  • Stripe (via Squarespace) — payment processing

  • Our email provider — to send the newsletter, if you've opted in

  • Legal requests — if required by law, court order, or to protect our rights

Cookies and analytics

Our website uses cookies to make the site work and to understand how visitors use it. You can control cookies through your browser settings. If you're visiting from the EU or UK, you'll see a cookie banner asking for your consent before non-essential cookies are set.

Your rights

Depending on where you live, you may have the right to:

  • Request a copy of the personal information we have about you

  • Ask us to correct or delete it

  • Opt out of marketing emails (every newsletter has an unsubscribe link)

  • Object to certain types of processing

To exercise any of these rights, email swubakes@gmail.com. We'll respond within 30 days.

If you're a California resident, you have specific rights under the CCPA, including the right to know what personal information we collect and the right to request deletion. We do not sell personal information.

Children's privacy

Our website and products are not intended for anyone under 13. We don't knowingly collect information from children. If you think we have, please email us and we'll delete it.

Changes to this policy

We may update this policy from time to time. Any changes will be posted here with a new effective date. If the change is significant, we'll announce it on the website or by email.

Contact

Questions about this policy? Email swubakes@gmail.com.